Anarchy Outdoors
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SUMMARY

Guns are like politics- you’ve got a side. When it came to Anarchy Outdoors, they knew their niche and had one goal: appeal to and expand their tribe of Hunters, Protectors and Competitors with innovative must-haves.

OUR ROLES

Agency of Record

Strategy

Branding

Paid Social

Paid Search

Packaging Design

Influencer Media

Social Media

Development

Web Design

PR

Event Management

CHALLENGE

As a new e-commerce entity focused on growing a multi-million dollar rifle outfitting service, CEO Kurt Hansen turned to Cover3 to ramp up their e-commerce game in growing the Anarchy name and book of business online and beyond the borders of a small Northern Utah Town while growing a new client base and email list. 

 

As the revenue graph above displays in comparing 2016 to 2018 with Cover3 full engagement we helped increase total year revenue over 400%.

 

While now unable to advertise in the space, Google Ads saw a 9X return on ad spend with 16k generating over $143,000 in sales with a $12.76 cost per conversion.