My Girlfriend’s Quilt Shoppe (MGQS) was built through a passion for helping, tutoring and bringing together quilters and crafters from across the globe. As this reach broadened, there was a strategic shift from Brick & Mortar Operations to a focus on expanding their e-commerce footprint.

Enter Cover 3.

We utilized our proprietary Brand Bridge deep dive, conducting company-wide interviews to explore the essence of MGQS’s brand identity and the culture that powered it. Through these curated insights, we distilled the MGQS vibe into a laser-focused strategy designed to resonate with their loyal tribe and attract new members to the fold.

Brand Identity Refinement: We worked closely with MGQS to refine and amplify the brand’s core message, ensuring it captured the warmth, creativity, and community spirit that made the physical stores a success. This refreshed identity was woven into every aspect of the e-commerce platform, from the website design to product descriptions and online tutorials.

Community-Centric E-Commerce: Recognizing the importance of community, we designed the e-commerce platform to be more than just a shopping site. It became a digital gathering place where quilters could connect, share projects, and participate in virtual workshops. This approach ensured that the strong sense of belonging MGQS fostered in-store was successfully translated online.

Strategic Content & Engagement: We crafted content that spoke directly to the heart of MGQS’s community, including video tutorials, blog posts, and social media campaigns that encouraged interaction and sharing. This content not only drove traffic to the website but also strengthened the bond between MGQS and its customers.

The result was a seamless transition from brick-and-mortar to a thriving e-commerce empire, with MGQS continuing to connect with quilters and crafters worldwide in meaningful and impactful ways.