When Jackie Berryhill took the helm of Don Aslett Cleaning, she was determined to elevate the brand’s presence while staying true to its no-nonsense, pro-grade roots. That’s where Cover3 came in. We dove in by reimagining Don Aslett’s visual identity and sharpening its message using our Brand Bridge framework. This not only gave the brand a fresh, cohesive look but also helped articulate what Don Aslett stood for in a way that resonated deeply with modern households who want serious cleaning power without any fluff.

With the rebrand complete, we turned to the tactical side of things. First up, we crafted a yearly promotional calendar that Jackie could roll out seamlessly across both physical and digital storefronts. Then, we took a deep dive into Don Aslett’s customer list, building personalized email campaigns that not only shared helpful cleaning tips but also packed in some irresistible sales. To seal the deal, we produced a series of product-focused videos showcasing the power of Don Aslett’s cleaning solutions in action. And, on top of that, we optimized her Shopify store to ensure a smooth shopping experience that could handle an influx of eager customers.

Here’s how we help FatBoy leverage a national army of fans and influencers, along with pinpoint accurate paid social to climb to the top spot in America.