SUMMARY
With humble beginnings dating back to the Great Depression, the family owned Lower brand has grown to a market leader in real, allergen free, clean ingredient meat production. With a focus on the many uses of Lowers line, Cover 3 created a social campaign to raise awareness in the B2B space, culminating in Chef Cuts, a chef inspired recipe creation series that’s driven distributors to see both the quality and opportunity associated with this storied brand.
OUR ROLES
Agency of Record
Strategy
Branding
Paid Social
Paid Search
Packaging Design
Influencer Media
Social Media
Development
Web Design
PR
Event Management
CHALLENGE
Since 1925 Casper’s Ice Cream has been delivering the best frozen treats anyone can buy and the FatBoy Ice Cream Sandwich is the proof. FatBoy had been the market leader in the intermountain west and swatches of the western US. However, taking on the big boys like Klondike and M&M’s seemed insurmountable with their big pockets and huge distribution.
Here’s how we help FatBoy leverage a national army of fans and influencers, along with pinpoint accurate paid social to climb to the top spot in America.